Beatrice is the first artist to sign to the Hollywood/Syco Records collaborative label arrangement. Said Bunt of the signing,“Syco, along with the creators of THE X FACTOR franchise, have cultivated some of the industry's leading talent. We are thrilled about the opportunity to contribute the unique resources we have at Hollywood Records and Disney to showcase Beatrice's incredible talent.” Added McIntyre, "We're incredibly excited to join forces with Hollywood Records. Our combined resources and various platforms will enable Beatrice to take full advantage of her unique talent. This is a great first step in what we hope is a long and valuable partnership between Syco Entertainment and Hollywood Records."